Victorian Chamber of Commerce and Industry
Level 2, 150 Collins St, Melbourne, Australia

This workshop – brought to you by the Victorian Chamber of Commerce and Industry – is designed to help you understand the cultural differences in business and enable you to develop successful relationships in South Korea.

As the global marketplace becomes more accessible and your business continues to expand beyond borders, understanding the importance of culture in global business can go a long way in furthering your company’s goals.

South Korea is known as a rapidly growing prosperous economy.

Home to global conglomerates called chaebols, and with a large domestic market of 50 million consumers, South Korea is actively searching for new paths to future prosperity.

While the Korea-Australia Free Trade Agreement offers attractive market access for Australian goods and services, these opportunities may not be fully leveraged by businesses – due to the perceived soft barriers such as language and culture.

The aim of the workshop is to help you understand the cultural differences in business to enable you to develop successful relationships in South Korea.

Attending this workshop will help you develop an understanding of the cultural differences in business that will enable you to develop successful relationships in South Korea, and enhance your capability to:

  • understand your customers needs and avoid any misunderstandings
  • appreciate how culture can affect your international negotiations
  • negotiate with customers and business partners effectively
  • engage and develop long-term relationships with South Korean businesses effectively
  • go into your meetings informed, confident and ready to do business

Who should attend?

This workshop is suited to:

  • Business owners, Directors and Senior Executives
  • Export managers and supervisors
  • Sales marketing managers and supervisors
  • International planners and purchasing agents
  • International logistics managers and supervisors
  • Senior administrative, operational and finance executives

This workshop is part of a series of training programs delivered under the Victorian Chamber FTA Next Step Programwhich helps businesses take advantage of the opportunities available under Australia’s free trade agreements with China, Japan, and South Korea to grow and build sustainable exports.

Workshop details

Date: 18 April 2018
Time: 9 am to 12 pm
Venue: Victorian Chamber of Commerce and Industry –  Level 2, 150 Collins St, Melbourne
Cost: $95
Sectors: all industry sectors

Register now