With a population projected to exceed 500 million by 2020, the Middle East, North Africa and Turkey's (MENAT) demand for high-quality food and beverage products is predicted to grow and is providing sound business opportunities for Victoria's agribusiness sector particularly the dairy, meat, prepared and health food industries.

With a population projected to exceed 500 million by 2020, the region’s demand for high-quality food and beverage products is predicted to grow.

Restrictions of land-use, extreme climate and geopolitical factors have all contributed to making food security a top priority of governments across the MENAT region. This is particularly true of countries in the Gulf, which continue to import up to 90 per cent of their food requirements.

In the 2017-2018 financial year, Victorian food exports to the MENAT region were worth over AU$1 billion. If you're a food exporter looking to expand your international connections, the MENAT region has the potential to be a viable option.

In regions with a growing middle-class demographic with plenty of disposable income and an increasingly westernised palate – there’s a genuine craving for premium quality products.

Know your target market

Contact our Dubai Victorian Trade and Investment office

If you're really serious about exporting your food product to the UAE, engage with one of our Government representatives at Dubai’s Victorian Government Trade and Investment office.

They can provide you with valuable in-market intelligence about doing business with the Middle East and play an essential role in helping your business succeed in the Middle Eastern market.

Austrade UAE can also provide Australian businesses looking to grow their business in the UAE, Libya and/or Qatar with their full suite of export services.

Participate in our food trade missions

Our successful trade mission programs play an important role in supporting your business to expand its potential with international markets.

Trade mission participants will have the opportunity to exhibit their products at trade shows and meet with buyers and visitors to the show.

The Victorian Government Trade and Investment (VGTI) offices in each region will also invite buyers who have indicated a specific interest in Australian products. Mission participants will be invited to participate in a networking event with key decision makers from the food and beverage industry. The Victorian Government will host a Victorian Pavilion at the GulfoodFoodexFood & Hotel Vietnam and SIAL trade shows, and will be supporting eligible Victorian organisations to exhibit.

Want to know more?

Kassem Youne's provides some expert tips and advice for food exporters looking to enter the United Arab Emirates (UAE).

You can download and read the article by visiting our resources section, or visiting Business Victoria's Hub – a  digital resource for Victorian SMEs that provides advice from business leaders and industry experts.