Wine Australia's new Export and Regional Wine Package released in January aims to increase the value of wine exports to a record A$3.3-3.5 billion by 2022.
Developed in consultation with the Australian wine sector, the Package has been backed by extensive research, analysis, and stakeholder consultation. One component of the Package are the Wine Export Grants aimed at building the capability and capacity of small and medium wine producers to capture export opportunities and secure new distribution channels, specifically in China, Hong Kong, Macau and the United States.
The wine export grants have been designed to support the Australian Government's plan to make significant changes to the Wine Equalisation Tax (WET). Taking effect in July 2018, the reforms will enable the industry to refocus on the export market and offer the best opportunity for growth and sustainability.
In collaboration with Victoria's wine industry, Wine Australia has been focusing on trade development efforts in segments where Victoria has a competitive advantage, and has recommended targeting Victorian Pinot Noir and Chardonnay into the US, and fuller-bodied Victorian styles into China where they are highly sought after.
Wine Australia has injected A$1 million into the export grants. Small and medium wine businesses can claim a reimbursement grant of up to A$25,000 for 50 per cent of eligible export promotion expenses incurred on or after 1 January 2018, plus an allowance of A$350 per day for all on-ground and incidental costs capped at 14 days.
Applications are accessed on a first-come, first-served basis.
Victoria’s wine industry plays a vital role in regional and rural economies, contributing an estimated $7.6 billion to the Victorian economy and employing nearly 13,000 people.
Victorian wine growers can find out if they're eligible for funding by downloading Wine Australia's Regional Wine Export and Tourism Guidelines