Trade Victoria's ICT team recently led a 56 strong delegation on a trade mission to ConnecTechAsia to raise Melbourne's national and international profile as Australia's technology hub.
ConnecTechAsia (incorporating CommunicAsia, BroadcastAsia and NXTAsia) provides the only business platform in Asia that covers the spectrum of communication, broadcast, enterprise technology and services.
CommunicAsia is the most significant ICT exhibition in the South East Asian region for the digital and technology sectors with more than 1100 exhibitors and 30,000 industry professionals from over 50 countries.
The CommunicAsia leg of the mission included 22 exhibiting companies, visits to the Indonesian, UK and Philippines pavilions, business meetings with members of SGTech, a tour of Microsoft Singapore Innovation Centre (including an Envisioning Workshop), and a networking dinner event hosted by the Commissioner for South East Asia, Mr Brett Stevens.
Thailand Business Program
Up to 49 Thai businesses were on hand to meet with the Victorian companies at the Thailand Business Program which included presentations about the economic climate of Thailand and specific ICT/technology growth areas, such as medical technology, professional services and government systems. Delegates visited Thailand's third largest telecommunication company TRUE Corporation, and Thai classified advertisement and community platform, Kaidee.
The 56 individuals on the mission collectively represented 33 companies, including Andy Grace Media who launched their end-to-end publishing platform. Some delegates reported being on the 'cusp of something big,' while others made significant inroads by establishing excellent contacts and were confident that business opportunities would soon be realised.
CommunicAsia 2017 saw 64 delegates from 33 Victorian digital technology companies participate in the trade mission to Malaysia and Singapore, resulting in over A$16.2 million in anticipated sales over 24 months.
Melbourne – home to the tech talent of tomorrow
Victoria Government included a soft launch of the Melbourne Tech City branding campaign, "tomorrow starts here" which inadvertently became the preferred media wall for CommunicAsia attendees taking selfies in front of the 40-metre billboard.
Melbourne continues to rank as Australia's top tech city with a string of juggernaut tech companies choosing to locate their headquarters here – attracted by Victoria’s healthy investment climate and robust economy, as well as its wealth of tech talent and a vibrant tech ecosystem.