Victorian female business owners received a first-hand look at how to take their products, knowledge and expertise to the global market at the Victorian Women in International Business Pan Asia Export Training workshop held in Melbourne on 31 January 2018.
Business owners attend the Victorian Women in International Business Pan Asia Export training workshop
Delivered by Trade Victoria in partnership with Asialink Business, the workshop kicked off the year’s first Victorian Women in International Business event, and attracted close to 100 attendees.
Moderated and MC’d by Acting Deputy Secretary of Trade Victoria, Gönül Serbest, the Pan Asia Export Training workshop featured a host of keynote speakers – each sharing their stories and offering insights into what it takes to succeed in the competitive international market, particularly across Asia.
Speakers included Jessica’s Suitcase founder Jessica Rudd, acclaimed filmmaker Mitu Bhowmick-Lange, Aromababy founder Catherine Cervasio and Slim Secrets boss Sharon Thurnin.
The workshop is one of the commitments that forms part of the Victorian Government's revamped Victorian Women in International Business program, an initiative of the recently released ‘Globally Connected: Victoria's Trade Statement.'
The Victorian Women in International Business program aims to give Victorian business women the tools, skills, and knowledge to break into new global markets. The Victorian Government is working hard to provide Victorian women the opportunity to succeed by taking their businesses global.
China is a vitally important region for Victoria generating A$9.8 billion in 2016-17, boosting the state’s economy and creating jobs for Victorians.
The highly acclaimed workshop took place ahead of the Victorian Government's plan to host the first all-women trade mission to China that will focus on trade and investment in the fields of entrepreneurship, innovation, and technology.