The Victorian Government is helping Victorian businesses tap into the fast-growing markets of Asia with $1 million for a fresh round of vouchers to help companies boost exports and create local jobs.

The second round of Boost Your Business Asia Gateway vouchers will help more than 30 local businesses from industries as varied as food and wine, ICT, sport, education, aged care, skin care, tourism, mining and architecture to take the very best of Victoria’s goods and services to Asia.

Asia Gateway has now allocated a total of $2 million and is providing more than 50 Victorian businesses with vital support to create jobs and improve their growth in Asian markets.

Boost Your Business vouchers were also available in streams including Advanced Manufacturing, Food Innovation and social enterprise capability, Defence, Aerospace and Security and Victoria-Israel Innovation.

The Asia Gateway voucher stream helps businesses partner with regional and industry experts to access the tools they need to succeed in lucrative Asian markets.

Support can include tailoring marketing and products to new markets, undertaking research and development, strengthening networks, building relationships, and gaining certifications.

Victoria's Minister for Trade and Investment visited voucher recipient Picnic Dairy, which manufactures premium traditional dairy and dip products for local and export markets. The Minister emphasised the importance of the grants "giving businesses around Victoria the support they need to expand into new markets."

The company plans to use its voucher to break into the growing market of Malaysia and boost sales to Singapore, a nation of around 5.5 million people and imports over 90 per cent of its food due to limited agricultural land. Malaysia has recently experienced a rapid increase in dairy consumption, importing more than 50,000 tonnes of dairy products a year.

Fast facts

  • Trade Victoria launched the Asia Gateway Program in early 2018.
  • The program is specifically designed to position Victoria as Australia’s gateway to Asia and as Australia’s leading state for Asia Capabilities.
  • Asia Gateway Program supports Victorian small to medium companies across regions and sectors to increase their Asia capabilities, increase business activity with Asia and develop and implement export and market engagement strategies with key Asian markets.
  • The program aligns to the Government’s Trade Statement (launched in late 2017) policy directive to ensure Victorian companies are equipped to be globally connected.