The Australian Government has released a three year plan to increase the value of wine exports up to a record $3.5 billion and promote wine tourism in regional communities.
The Export and Regional Wine Support Package is designed to deliver the largest and most sustainable export growth and strongest support for increased international wine tourism.
The package includes four distinct programs, including:
- a more than eight-fold increase in investment for marketing campaigns in the US and China
- building the capability and capacity of grape and wine businesses to capture export and tourism opportunities, including a wine exports grants scheme for current and new exporters to China and the US
- state-based and competitive grants to develop exciting wine tourism experiences and attract international tourists
- transforming cider businesses by building knowledge of potential export markets and developing improved understanding for accessing these markets.
The package is part of a suite of measures to reform the Wine Equalisation Tax rebate scheme, following extensive consultation with the wine industry.
Australia’s wine industry is already in a strong position, with tariff reductions from the China Australia Free Trade Agreement leading to China overtaking the US as the most valuable destination for Australian wine.
Victoria has been exporting world-class wines for more than 150 years and is the third largest wine producing state in Australia.
Our multi award-winning winemakers offer the international market a range of varietals in every conceivable style and price, and for every palate.
Spread across 21 wine regions, Victoria's unique climates and geographical features – ranging from cool rolling highlands, to temperate river lands, and fresh ocean climates – create wines as distinct as the wineries that produce them.