Victoria's premium produce was on show at Gulfood 2017 – the world's largest annual food and hospitality Event, which is held in Dubai.
Hive of activity at the Victorian Government's world food stand, Gulfood 2017
Gulfood changed format in 2017 categorising sections by food and beverage, rather than by country. The change allowed the Victorian Government to host two stands, one in dairy and the second in world food, with a total of 29 companies.
Seven companies took part in the dairy stand covering retails brands for Italian style cheeses, tasty cheese, longer life fresh milk, yogurt and dairy drinks. The push to promote Victoria's dairy products, rather than commodities, aims to assist the industry to compete less on price and draw on the other strong attributes of Australia's produce such as its reputation as clean, green and healthy.
Companies on the world food stand promoted gluten free specialty biscuits, dips, gourmet pies, sausages and burgers, protein balls, health bars, table grapes, Manuka honey and pulses.
The new format also allowed for a strong Victoria presence in the meat section, organised in conjunction with Meat and Livestock Australia.
The United Arab Emirates is a major distribution point for the Middle East and North Africa (MENA). Buyers from major MENA chains including Spinneys, Choithrams and Lulus were present at Gulfood, as well as consolidators to food service and retail including Truebell.
The Victorian Government has be involved with Gulfood since 1999. Victoria has a strong economic history with the region, with food exports to MENA, Turkey and Iran totalling A$900 million in 2015-16.
For more information visit the Gulfood website or read about Victoria's trade relationship with MENA, Turkey and Iran.