Crowned as the Sport Business Ultimate Sport City of the Decade in 2016, Melbourne is universally regarded as one of the sporting capitals of the world.
Our major events calendar is internationally recognised as one of the most prestigious and successful calendars in the world, offering a spectacular range of international sporting events year-round for local sporting fans and international sports lovers alike.
Fuelled by a vibrant and culturally diverse community, and offering world-class sporting precincts – such as the iconic MCG, Etihad Stadium, AAMI Park and the Australian Open's Melbourne Park and Hisense Arena – Melbourne continues to attract the world's top athletes, and provides the perfect ecosystem for the growth and development of sports technology on the world stage.
It's Melbourne's thriving sporting culture that drives our solid track record in sports performance leadership, as well as innovation across sports management, science and medicine. And it's our international collaborations that play a critical role in establishing strategic partnerships for local and international organisations – enabling us to achieve new innovations that otherwise would be difficult to develop individually.
Melbourne is Australia's leading sports hub, and our ICT companies produce and supply software tools and packages for the sports industry nationally and internationally with special strengths in data analytics, wearables, media and marketing, leisure centre and sports club management.
Australian Sports Technologies Network (ASTN) estimates that 65 per cent of the Australian sports technologies industry is based in Victoria including:
- Catapult Sport
- Champion Data
- Belgravia Technologies
- Interact Sport
- DMC Sport
- POD Active
- Planet Innovation
Many of the leading national sporting organisations based in Victoria too including AFL, Netball Australia, Cricket Australia, Swimming Australia, Athletics Australia and Tennis Australia.
Find out more about why Melbourne is the sporting capital of Australia by downloading and reading the 2017 Victorian Sports Technology Directory PDF, 1.4 MB .
Discover how your business can import from Victoria
- Our network of Victorian Government Business Offices (VGBOs) are located around the globe and provide tailored market intelligence, insights and guidance for your importing business and to invest in Victoria. VGBOs can also connect you with Victorian exporters and industry partners.