Victoria shares a long and mutually beneficial economic partnership with Japan, our third largest trading partner and the world's third largest economy. Since the Japan-Australia Economic Partnership Agreement (JAEPA) took force in 2015, Victorian businesses have been given preferential  access to export their premium goods and services to Japan.

Video: Japan and Australia – celebrating our friendship

Opportunities exist for Victorian businesses to export across a range of industries including:

Food and fibre

Victoria's agrifood business is globally recognised as one of the world's leading suppliers of premium food products. As Japan's interest and demand for high quality, clean food products continues to increase, Victorian agribusiness is well placed to supply premium meat and dairy products, citrus, table grapes and nuts, food ingredients and unique premium food.

Between 2015-16, 70 per cent of Victoria's exported goods to Japan were food and fibre - worth A$985 million to the state's economy

International education

Japan is internationalising its higher education sector to deliver a globally competitive workforce. Opportunities have emerged for Victoria's leading educational institutions seeking trade partnerships, research and development collaboration, and international student placements.  English Language Intensive Courses for Overseas Students (ELICOS) attracts large numbers of students from Asia, and the demand from Japanese students continues to be high.

Digital technologies

Melbourne is Australia's digital technology leader with a world-class reputation for its technology capabilities. As global providers of innovative digital technology solutions, together with Japan's regulatory reform and fast uptake of technology,  substantial niche export opportunities have opened up for Victoria's digital technology sector.

Medical technologies, pharmaceuticals and aged care services

Victoria's leading medtech and pharma businesses with expert skills and capabilities in the health and aged care sectors are strongly placed to address the needs of Japan's rapidly ageing population. Opportunities have emerged to export and supply innovative products and services in the areas of medical research and development, education, medical devices and healthcare management.

Major events

As the host nation for the 2019 Rugby World Cup and the 2020 Olympics, Japan provides key opportunities for Victorian businesses to export and supply products and services in sports infrastructure, architecture and design, construction, major event management, catering and security.

Fast facts

  • Victoria's two-way merchandise trade with Japan was valued at A$6 billion in the 2015-16 financial year.1
  • In 2015-16, Victoria's food and fibre exports to Japan were valued at A$985 million – accounting for 70 per cent of all goods exports to Japan.2
  • Japanese visitors spent almost A$150 million in Victoria in the financial year 2015-16.3
  • Although Japan's economy has experienced slow growth, it is still the world's third largest national economy.4

Discover how your business can export to Japan

  • Asialink Business' Japan Country Starter Pack provides a comprehensive guide to doing business in Japan.
  • The Commissioner for Victoria to Japan and Korea is based at the Victorian Government Trade and Investment (VGTI) office in Tokyo. Our VGTI offices provide tailored market intelligence, insights and guidance for your export business, and can connect you with overseas buyers and industry partners in Japan.
  • The Victorian Government provides support through a range of grants, vouchers and assistance programs.
  • Austrade's Japan Market Profile provides further detail and facts about the Japanese market.
  • The International Chamber House (ICH) in Melbourne's city centre is a business networking hub for international bilateral chambers and business associations.    It provides members access to meeting rooms with video-conferencing, flexible workspaces, and a function space for international business development events
  • Visit our regional insights page to read seasonal updates from our Regional Specialists


  1. DFAT STARS Database, based on ABS Cat No 5368.0, June 2016 data
  2. DFAT STARS Database, based on ABS Cat No 5368.0, June 2016 data
  3. Tourism Victoria Research Unit, August 2016
  4. International Monetary Fund 2016